Open six home care websites in this region and you will read the same page six times. Compassionate caregivers. Personalized care plans. Peace of mind for your family. All of it is pleasant, none of it is false, and not one word of it distinguishes any of them from the others. Meanwhile the things that will actually decide whether this works are usually not on the website at all.
So this is the other page. What genuinely differs between agencies, what you can verify yourself in a quarter of an hour, and the handful of questions where the shape of the answer tells you more than its content.
First, the two things you can check without asking anyone
The state register
California brought non-medical home care under state oversight a decade ago. The department that runs it describes the job in its own words:
California law established the Home Care Services Consumer Protection Act which, as of January 2016, requires Home Care Organizations to be licensed and creates a public online registry for Home Care Aides who have been background checked.
The same branch, in the same place, says it handles complaints and makes unannounced visits. So there is a public record, and there is somebody to complain to who is not the agency. Ask any agency for its license number and look it up on the state's search. This takes about four minutes. An agency that gives you the number without hesitating has answered two questions at once.
What the reviews are actually saying
Read the one and two star reviews first and ignore the star average entirely. The average tells you how many happy families an agency has had. The bad reviews tell you what goes wrong when something goes wrong, which is the only part you cannot find out any other way. Look for the same complaint appearing twice. One furious review is a bad week. The same specific failure described by three different people in four months is how the place runs.
Check whether anyone replied, and how. A defensive reply to a fair complaint is more informative than the complaint.
The five questions
1. Are the caregivers your employees, or are they self-employed?
This is the single most consequential question on the list and almost nobody asks it. If the caregiver is an employee of the agency, the agency carries the payroll taxes, the workers' compensation and the cover if somebody is hurt in your mother's house. If the caregiver is self-employed and the agency is really a referral service, a good deal of that lands with you, whether or not anybody said so.
Both models exist and both are legal. They are not the same product and they should not be the same price. If the answer is vague, or arrives as a reassurance rather than a fact, ask it again more plainly: if a caregiver hurts her back lifting my father, whose insurance pays.
2. What happens on the morning the regular caregiver is ill?
That morning arrives. It always arrives, usually on the day it is least convenient. The answer is either a description of a system or it is a shrug dressed up as flexibility. What you want to hear is who takes the call at six in the morning, how long the cover takes to arrive, and whether the replacement will have read anything about your father before they walk in.
The reason this matters more than it used to is arithmetic. California had 796,900 home health and personal care aides in 2022, and the Alzheimer's Association puts the increase needed to meet 2032 demand at 33.0%. Availability, not price, is the constraint on this industry, and an agency that has not solved cover has not solved the main problem.
3. What is the shortest visit you will send someone for?
Every agency has a minimum. Most do not publish it. It matters enormously to what a small care plan costs, because a family that needs forty minutes of help in the morning may be quietly buying two hours. If the minimum is two hours and you need one, either the price doubles or you find someone else, and it is much better to learn this in the first phone call.
4. Is the quoted rate the rate on the invoice?
Ask specifically about weekends, public holidays, overnight cover, two-person visits, mileage, and what happens when a visit runs over. Ask whether there is a deposit, a joining fee or an assessment fee. None of these are scandals. Charging more for a caregiver who works Christmas Day is reasonable. Finding out about it on the second invoice is not.
For calibration: the published median for a non-medical caregiver in the Sacramento-Roseville-Folsom region is $40 an hour in the 2025 CareScout survey. A quote well under that is not automatically a bargain. Ask what it excludes, and ask question one again.
5. Who writes the care plan, and who changes it?
Somebody should come to the house before anything starts, look at the layout, watch how the morning actually goes and write it down. Ask who does that, whether the family gets a copy, and what the process is when things change, because things change. A plan that is written once and filed is a document. A plan that gets revised when the father stops managing the stairs is a service.
A plan that is written once and filed is a document. A plan that gets revised when the father stops managing the stairs is a service.
Four answers that should end the conversation
- A promise about clinical tasks from a non-medical agency. If somebody offers to change dressings, or anything else a nurse would normally do, they are either describing a different type of provider or they are wrong about their own scope. Either way, stop.
- Pressure to sign today. There is no version of this decision that gets worse by Thursday. Urgency in the sales conversation is a preview of the relationship.
- A refusal to put the rate in writing. Not the same as declining to publish rates on a website, which nearly every agency in this region does. Refusing to write it down for you, specifically, after a visit, is different.
- A different story about who employs the caregivers depending on who asks. Ask question one twice, a week apart, and see if the answer holds.
The things people worry about that matter less than they think
Size, mostly. A large agency has more caregivers to cover a sick day and more layers between you and whoever decides anything. A small agency has the owner answering the phone and a thinner bench. Neither is better in the abstract, and the honest way to choose between them is to ask question two and listen to which kind of answer you get.
Years in business, similarly. It is a reasonable proxy for stability and a poor proxy for quality, and it says nothing at all about the person who will actually be in the house. The caregiver matters more than the letterhead, which is why the question about what happens when that caregiver is unavailable is the one worth pressing.
Glossy photography, worth saying plainly, tells you an agency hired a photographer.
How the first visit should feel
Whoever comes out should spend most of the time asking and listening rather than presenting. They should want to see the bathroom. They should ask what a bad day looks like, not just a normal one. They should ask what your mother thinks about all this, and they should notice if the answer is that nobody has asked her.
And they should be willing to tell you when the answer is not them. An agency that says on the phone that what you are describing needs a different kind of provider has just done you a larger favor than the one that books the visit anyway. That is the test that is hardest to fake and it costs nothing to apply.
Where these numbers come from
Every figure on this page was read off one of these sources. Where a figure is our own arithmetic on a published rate, the table says so.
- California Department of Social Services, Home Care Services BranchThe Home Care Services Consumer Protection Act, the license requirement since January 2016, the Home Care Aide Registry, complaints and unannounced visits. No publication date printed, verified August 11, 2026.
https://www.cdss.ca.gov/inforesources/Community-Care/Home-Care-Services - California Department of Social Services, Community Care Licensing facility searchThe state's public search. Verified August 11, 2026.
https://www.ccld.dss.ca.gov/carefacilitysearch/ - Alzheimer's Association, 2026 Alzheimer's Statistics: CaliforniaCalifornia home health and personal care aide workforce, data year 2022, and the increase needed to meet 2032 demand.
https://www.alz.org/getmedia/0f13213a-d74e-4873-a3ec-4319b77ed5af/california-alzheimers-facts-figures.pdf - CareScout Cost of Care Survey 2025The published hourly median for the Sacramento-Roseville-Folsom region. Data collected July through November 2025, published March 2026.
https://www.carescout.com/cost-of-care